Baton Rouge, Louisiana · Flown by Pelican Sky
Aerial advertising in Baton Rouge
Put your brand in the sky over the Baton Rouge metro area's biggest outdoor crowds: LSU home games, Mardi Gras parades (incl. Spanish Town), Wearin' of the Green St. Patrick's Day Parade. One brief, one contact, one flight plan built around the events that matter here.
- Metro population
- 870,000
- Flagship event windows
- 7
- Top modeled impressions
- ~1.05M/ flight
The event calendar
Where the crowds are in Baton Rouge
These are the windows where a banner over Baton Rouge works hardest: large outdoor crowds, predictable locations, and flight paths that keep your message over the audience for the whole flight.
Tap an event for venue & crowd
(how?)Louisiana MarathonRace · January~50Kimp. / flight
Mardi Gras parades (incl. Spanish Town)Parade · Feb to Mar~300Kimp. / flight
Wearin' of the Green St. Patrick's Day ParadeParade · March~300Kimp. / flight
Baton Rouge Blues FestivalStreet event · April~140Kimp. / flight
Live After Five concert seriesStreet event · Spring & Fall~55Kimp. / flight
LSU home gamesGame day · pre-game window · Sep to Nov~1.05Mimp. / flight
Southern home gamesGame day · pre-game window · Sep to Nov~160Kimp. / flight
Attendance figures come from published event, venue, and organizer estimates. Impressions are modeled exposures for one standard three-hour flight with about two hours over the event, not measured counts; the full methodology is below. Game-day rows reflect the outdoor pre-game crowd only, since the FAA restricts flight over large stadiums during games.
Why aerial works here
Baton Rouge was built for this
An LSU home Saturday is the single densest aerial audience in Louisiana: a hundred thousand ticket holders plus a tailgate city that starts filling at breakfast and holds until kickoff, all outdoors, all in one square mile. Night games in Death Valley actually help the math, because the flight window is the daylight tailgate, when the crowd has nowhere to be but outside. We fly Baton Rouge ourselves, about forty minutes from our base, and the Airline Highway and I-10 corridors under the route add bonus visibility both ways.
Baton Rouge is the state capital and a college town twice over, and on seven or eight fall Saturdays it hosts one of the largest outdoor gatherings in America on the LSU campus.
Baton Rouge by the numbers
- Metro population870,000
- Flagship event windows7
- Pro & college teams2
- Biggest single-day crowd~250,000
- FulfillmentPelican Sky aircraft
Impressions & media value
The math, out in the open
Every number on this page comes from the same model we use in client proposals. Here it is, worked through for two of Baton Rouge's biggest flight windows.
Game day · Sep to Nov
LSU home games
- Estimated attendance (per game)
- 250,000
- In view during the flight (outdoor pre-game crowd)
- ~175,000
- Exposures per lap
- ~70,000
- Laps in a standard flight
- 15
- Modeled impressions per flight
- ~1.05M
Pre-game window only: the FAA restricts flight near the stadium from one hour before kickoff until one hour after the game.
Game day · Sep to Nov
Southern home games
- Estimated attendance (per game)
- 25,000
- In view during the flight (outdoor pre-game crowd)
- ~15,000
- Exposures per lap
- ~6,750
- Laps in a standard flight
- 24
- Modeled impressions per flight
- ~160K
Pre-game window only: the FAA restricts flight near the stadium from one hour before kickoff until one hour after the game.
How we estimate this
Each estimate starts from the event's typical attendance, discounted by a dwell factor (the share of attendees on site during a flight window) and a per-lap visibility rate (the share of that crowd with a practical line of sight to the banner). Multiplied by the laps flown in a standard flight (three hours, with about two hours over the event; transit to and from the staging field is not counted), that yields modeled impressions: total exposures, counted the way out-of-home media counts them, where one person seeing the banner on three laps counts three times. Unique reach never exceeds the crowd in view. These are modeled estimates, not measured counts, and we share the full math with every quote.
What that means for CPM
On event days like these, aerial typically models out below high-traffic billboard rates (roughly $5 to $15 CPM) and well below premium programmatic video ($15 to $30 CPM), while putting the message over a live, outdoor, phones-out crowd instead of a feed. And because the banner returns every lap, nearly everyone in view sees it more than once: the odds of someone on site for a full flight never seeing the banner are effectively zero.
Venues & flight context
The Baton Rouge flight map
Flights coordinate with Baton Rouge Metro's Class C airspace and work the campus, the lakes, and the downtown riverfront at around 1,000 feet. Tiger Stadium carries a game-day flight restriction beginning one hour before kickoff, so game-day flights fly the tailgate window and clear the area before the restriction activates. For downtown events the Mississippi River levee gives a clean, repeatable orbit line.
Stadium
Tiger Stadium
102,321 capacity
District
LSU campus & tailgate grounds
~150,000 on peak days
Stadium
A.W. Mumford Stadium (Southern)
28,500 capacity
Ballpark
Alex Box Stadium (LSU baseball)
10,326 capacity
Arena
Raising Cane's River Center
10,000 capacity
District
Downtown levee & Third Street
~50,000 on peak days
Home teams
- LSU Tigers (NCAA (SEC), Tiger Stadium)
- Southern Jaguars (NCAA (SWAC), A.W. Mumford Stadium)
Proof from the sky
We fly this playbook every season
Jazz Fest, New Orleans
Stacked orbits directly over the Fair Grounds while attendance peaks. Every lap puts the banner back in front of the same tens of thousands of people, and by the end of the flight virtually everyone on site has seen it.
Parade flyover, Chopin Law Firm
A law firm's banner working a Mardi Gras parade route: high linear crowd density, a captive outdoor audience, and a message no billboard on the route could match for attention.
“We hired Pelican Sky to fly our banner over New Orleans and we could not be happier. If you are considering billboards, consider this!”
Justin Chopin, Owner, Chopin Law Firm
“They did a great job of helping us with impactful targeted advertising for our first year music festival, Boots on the Bayou.”
Craig Pierce, Founder, Boots on the Bayou Music Festival
FAQ
Baton Rouge flight questions, answered
How much does aerial advertising cost in Baton Rouge?
Baton Rouge is a home market flown with our own aircraft, so pricing is per flight based on flight time and banner type, with no broker layer. Send the date, usually a game Saturday, and you get a firm quote back fast with the impression math attached.
Can you fly over Tiger Stadium during an LSU game?
No. The FAA restricts flight near the stadium from one hour before kickoff until one hour after the game. Flights work the hours before the restriction begins: the campus tailgate crowd builds from early morning, and during that window more than a hundred thousand people are outdoors with clear sky above them.
What is the best Baton Rouge flight of the year?
An LSU home Saturday, and it is not close. A marquee SEC opponent multiplies the tailgate crowd. After that: the Spanish Town parade in Mardi Gras season, Southern home Saturdays, and the downtown festival calendar in spring.
Who flies the banner in Baton Rouge?
We do. Pelican Sky's own aircraft and pilots, about forty minutes from the city. The transit route in tracks the Airline Highway and I-10 corridors, so the banner is working before it even arrives.
How far ahead should I book an LSU Saturday?
As soon as the schedule publishes. There are only seven or eight home games a year and marquee matchups are the first flights requested. A few weeks out is usually workable for other events; game Saturdays reward booking the season early.
Put it in the Baton Rouge sky
Tell us the event or the dates, and you'll get operator availability and pricing back fast, with the impression math attached.
Prefer to talk it through? Call (504) 226-7478 or email contact@pelsky.com.