Atlanta, Georgia · Vetted operator network
Aerial advertising in Atlanta
Put your brand in the sky over metro Atlanta's biggest outdoor crowds: Aflac Kickoff Game, Chick-fil-A Peach Bowl, Falcons home games. One brief, one contact, one flight plan built around the events that matter here.
- Metro population
- 6.3M
- Flagship event windows
- 12
- Top modeled impressions
- ~530K/ flight
The event calendar
Where the crowds are in Atlanta
These are the windows where a banner over Atlanta works hardest: large outdoor crowds, predictable locations, and flight paths that keep your message over the audience for the whole flight.
Tap an event for venue & crowd
(how?)NASCAR race weekend at Atlanta Motor SpeedwayRace · Feb to Mar~240Kimp. / flight
Atlanta Dogwood FestivalFestival · April~340Kimp. / flight
Shaky Knees Music FestivalFestival · May~170Kimp. / flight
Atlanta Jazz FestivalFestival · May~190Kimp. / flight
Braves home gamesGame day · pre-game window · Apr to Sep~250Kimp. / flight
Atlanta United home matchesGame day · pre-game window · Feb to Oct~290Kimp. / flight
AJC Peachtree Road RaceRace · July~410Kimp. / flight
Aflac Kickoff GameGame day · pre-game window · Aug to Sep~530Kimp. / flight
Dragon Con ParadeParade · September~240Kimp. / flight
Georgia Tech home gamesGame day · pre-game window · Sep to Nov~290Kimp. / flight
Falcons home gamesGame day · pre-game window · Sep to Jan~460Kimp. / flight
Chick-fil-A Peach BowlGame day · pre-game window · Dec to Jan~530Kimp. / flight
Attendance figures come from published event, venue, and organizer estimates. Impressions are modeled exposures for one standard three-hour flight with about two hours over the event, not measured counts; the full methodology is below. Game-day rows reflect the outdoor pre-game crowd only, since the FAA restricts flight over large stadiums during games.
Why aerial works here
Atlanta was built for this
Atlanta's crowds line up along one spine: Piedmont Park, Midtown, and the downtown stadium district all sit on or beside the Peachtree corridor, so a single flight line covers the city's festival lawn, its densest neighborhoods, and Mercedes-Benz Stadium in one pass. The Braves then built the model city for aerial: Truist Park's Battery packs a purpose-built street crowd against an open-air ballpark 81 games a year. And once a year on July 4th, the corridor itself becomes the event, with the world's largest 10K running 50,000 people down Peachtree past spectators the whole way.
Atlanta hosts more than 50 million visitors a year, anchored by the world's busiest airport, a year-round convention calendar, and a stadium district that keeps major-league crowds downtown in every season.
Atlanta by the numbers
- Metro population6,300,000
- Flagship event windows12
- Pro & college teams5
- Biggest single-day crowd~100,000
- FulfillmentVetted network operator
Impressions & media value
The math, out in the open
Every number on this page comes from the same model we use in client proposals. Here it is, worked through for two of Atlanta's biggest flight windows.
Game day · Aug to Sep
Aflac Kickoff Game
- Estimated attendance (per game)
- 70,000
- In view during the flight (outdoor pre-game crowd)
- ~49,000
- Exposures per lap
- ~22,050
- Laps in a standard flight
- 24
- Modeled impressions per flight
- ~530K
Pre-game window only: the FAA restricts flight near the stadium from one hour before kickoff until one hour after the game.
Game day · Dec to Jan
Chick-fil-A Peach Bowl
- Estimated attendance (per game)
- 70,000
- In view during the flight (outdoor pre-game crowd)
- ~49,000
- Exposures per lap
- ~22,050
- Laps in a standard flight
- 24
- Modeled impressions per flight
- ~530K
Pre-game window only: the FAA restricts flight near the stadium from one hour before kickoff until one hour after the game.
How we estimate this
Each estimate starts from the event's typical attendance, discounted by a dwell factor (the share of attendees on site during a flight window) and a per-lap visibility rate (the share of that crowd with a practical line of sight to the banner). Multiplied by the laps flown in a standard flight (three hours, with about two hours over the event; transit to and from the staging field is not counted), that yields modeled impressions: total exposures, counted the way out-of-home media counts them, where one person seeing the banner on three laps counts three times. Unique reach never exceeds the crowd in view. These are modeled estimates, not measured counts, and we share the full math with every quote.
What that means for CPM
On event days like these, aerial typically models out below high-traffic billboard rates (roughly $5 to $15 CPM) and well below premium programmatic video ($15 to $30 CPM), while putting the message over a live, outdoor, phones-out crowd instead of a feed. And because the banner returns every lap, nearly everyone in view sees it more than once: the odds of someone on site for a full flight never seeing the banner are effectively zero.
Venues & flight context
The Atlanta flight map
Hartsfield-Jackson's Class B dominates the airspace south of the city, and banner operations never touch it: flights stage from the metro's general aviation relievers and work under the Bravo shelves at around 1,000 feet along the Peachtree corridor, Piedmont Park, and the stadium district. Mercedes-Benz Stadium carries a game-day flight restriction from one hour before kickoff, so stadium flights work the pre-game build-up. Speedway race weekends operate under event restrictions, with flights covering the approach corridors and campgrounds.
Stadium
Mercedes-Benz Stadium
71,000 capacity
Ballpark
Truist Park
41,084 capacity
Stadium
Bobby Dodd Stadium (Georgia Tech)
55,000 capacity
Arena
State Farm Arena
16,600 capacity
Park
Piedmont Park
~100,000 on peak days
District
The Battery Atlanta
~15,000 on peak days
Speedway
Atlanta Motor Speedway
71,000 capacity
Park
Centennial Olympic Park
~25,000 on peak days
Home teams
- Atlanta Falcons (NFL, Mercedes-Benz Stadium)
- Atlanta United (MLS, Mercedes-Benz Stadium)
- Atlanta Braves (MLB, Truist Park)
- Atlanta Hawks (NBA, State Farm Arena)
- Georgia Tech Yellow Jackets (NCAA (ACC), Bobby Dodd Stadium)
Proof from the sky
We fly this playbook every season
Jazz Fest, New Orleans
Stacked orbits directly over the Fair Grounds while attendance peaks. Every lap puts the banner back in front of the same tens of thousands of people, and by the end of the flight virtually everyone on site has seen it.
Parade flyover, Chopin Law Firm
A law firm's banner working a Mardi Gras parade route: high linear crowd density, a captive outdoor audience, and a message no billboard on the route could match for attention.
“We hired Pelican Sky to fly our banner over New Orleans and we could not be happier. If you are considering billboards, consider this!”
Justin Chopin, Owner, Chopin Law Firm
“They did a great job of helping us with impactful targeted advertising for our first year music festival, Boots on the Bayou.”
Craig Pierce, Founder, Boots on the Bayou Music Festival
FAQ
Atlanta flight questions, answered
How much does aerial advertising cost in Atlanta?
Pricing is per flight and depends on the event, the flight time, and the banner type. Letter banners cost less than custom printed aerial billboards. Send the event and dates and you get operator availability and a firm quote back fast, with the impression math attached.
Can you fly over Mercedes-Benz Stadium on game day?
Not during the game: the FAA restricts flight near the stadium from one hour before kickoff until one hour after, and the roof is usually closed in any case. Flights work the pre-game window: the Home Depot Backyard tailgate, the downtown approaches, and the bars around the stadium district.
Are Braves games a good aerial target?
The best recurring window in the market. Truist Park is open-air, the Braves draw some of the largest crowds in baseball, and The Battery holds a dense street crowd for hours before first pitch, 81 home dates a year. Flights work The Battery and the approaches before the game-day restriction begins.
What about the Peachtree Road Race on July 4th?
It is a single morning with roughly 50,000 runners and spectators lining Peachtree from Buckhead to Piedmont Park. The race finishes by late morning, entirely inside the daylight window, and the course is a fixed line the flight can work end to end.
Who operates the flights in Atlanta?
Vetted, FAA-certificated banner tow operators from our national network, coordinated by Pelican Sky Banners under one contract, one insurance standard, and one point of contact. You brief us once; we handle the operator, the banner, and the flight plan.
Does the world's busiest airport complicate banner flights?
It shapes the flight plan, not the feasibility. Banner operations stage from Atlanta's general aviation relievers, stay at low altitude under the Class B shelves, and coordinate with approach control where required. That is standard practice for our operators; you do not need to think about it.
Nearby markets
Put it in the Atlanta sky
Tell us the event or the dates, and you'll get operator availability and pricing back fast, with the impression math attached.
Prefer to talk it through? Call (504) 226-7478 or email contact@pelsky.com.